Ricky: The Content Entrepreneur

I find that this generation of reality TV and instagram models has yielded a society that expects quick success and at a young age. Justin Bieber had $200m when he was 20 and is what’s crammed down this generation’s throats and now that everyone has a platform with social media, everyone is fame chasing. This causes a variety of problems but the one that concerns me is the quality of content being produced. It’s a vicious cycle and even production money is looking at reality and cheap content vs. quality motion pictures. We have no attention span anymore. Just look at movies from yesteryear, scenes that went 5- 10 minutes without a single word spoken. Now, you have to sell the movie in the opening seconds and maintain constant dialog.


I’m also a big believer that since we have the biggest ever generation of fame chasers, nobody is actually living life. Life is now portrayed through a phone or computer, and that’s what matters, not the experiences. Sad reality, and if you don’t believe me just look at a concert. Everyone’s phone is in the air and the priority is getting a cool video, not enjoying the musician you just paid money to go and see.  


I’m not usually the type to write about celebrities and talk about how they are my hero/ inspiration. When I was a younger, of course I had my sporting heroes; David Beckham, Tiger Woods were the two for me. However, there never seemed to be a connection, I couldn’t relate to them, even if I was aspiring to be like them. I’m now a young man and have found my hero, Mr. Ricky Gervais.


For me, he’s the best and I suppose I look at things from a different perspective but I consider Ricky Gervais is a content entrepreneur. Most entrepreneurs build businesses around what they know and Mr. Gervais is no different and the reason why his content was so good is because he had actually done stuff in his life. It’s fairly well documented that Ricky had worked in a office for ten years hence made the office, was then involved TV and made Extras. This shows a great discipline, most people who start a business fail because it’s not clear exactly what their business is. This may sound ridiculous but it’s so true, people are so focused on trying to be something different instead of focusing on just being the best you.


On a personal level I share Ricky’s religious views or lack of to be more accurate. I also like the fact that he still lives in London. Most famous brits end up relocating to the US and develop a strange  half brit half american accents. Next, the podcast that has been downloaded millions of times was essentially first to market. Again, showing his entrepreneurial prowess, podcasts were a relative unknown when Karl, Steve and Ricky decided to make on of the funniest shows ever made. He saw that ‘on demand’ was trending and pursued it, continuing to do so with his current Netflix relationship. Special Correspondents coming soon!  
Since this is a hero/ inspiration post I won’t make it too long but I would like to conclude with why I have found a hero later in life. You have to go through thick and thin (see what i did there) to find happiness and have a story to tell. It’s the stories that make you interesting and make you who you are, I have been guilty of wishing for the easy way out but through Ricky I learnt that happiness isn’t a section of your life, it’s the whole damn thing. Be yourself, don’t get a fake american accent and create the best version of you.  


What does it take, to take offense?

I’m always guilty of this. The dreaded foot in mouth syndrome. Sometimes it’s just word vomit and you say something that you didn’t intend, this is usually followed by an awkward laugh and brief embarrassment.


I grew up on banter, you give it and you take it. I had this really interesting conversation a few weeks ago about what is your idea of the stereotypical British man and now I’m in London the answers are all so different. Some people would depict the James Bond gentleman in the suite, some people think about Hugh Grant or Colin Firth but for me that was never my idea of the British man. Don’t worry, I’m not about to get onto some political or racial rate here, just so you know…


The people I have trusted the most in my life have never been the people who are always super nice to me. The people I have liked the most in my life have never been the people who are super nice to me. No, the people I like and trust in my life will be the first people to call me out if I’m in the wrong or occasionally in the right, just for fun. When you get to the point in a relationship when you feel comfortable say “hey, you look like shit” you know you have a real friend.


It’s about to be 2016 and political correctness is at an all time high. Don’t get me wrong, I’m all about respect. I like to use the word ‘respect’ when it comes to these matters because ‘equality’ and words of this nature can mean so many different things, it just depends who you ask. However, ‘respect’ is a constant, it’s solid. Give everyone the same respect until they give you a reason not to and you won’t go far wrong. Easy.


The work place is the worst. I have always felt that people who swear more are always the most trust worthy. Why is it necessary to act differently in and out of work? I never grasped that concept. In a business environment trust is a big part of getting things done so why are we acting so fake to each other? I don’t get it. Maybe it’s my upbringing.


What does it take, to take offense? Remember “sticks and stones will break my bones….” it’s just words people. I think primary schools have developed a whole curriculum on what is the right and wrong terminology to explain things now, I’m glad I missed that class, I’d never have made it out of primary school. Like I said earlier I have a bad case of foot in mouth syndrome but that doesn’t make me a bad person or in the wrong, if a person uses the incorrect term to describe someone else, it doesn’t mean that they are intentionally being rude. No, there is so much to consider now when you meet someone, the whole art of conversation is being completely demolished and it’s so sad.


I understand that people don’t appreciate certain terms so here is a quick guide on how not to be an ass hole when someone says the non politically correct thing. You pull the person to one side a little while after the term was used and you say “ I know you didn’t mean anything by what you just said but it can be offensive so perhaps say …… instead” done.

Take a Walk

I walked today. Waking up with an overwhelming sense of “I need to be outside” can be exhilarating. I love when I’m in the mood to just explore.


I have to admit that being in this state of mind comes and goes. I’m currently testing out Nootropics to try and get in the elusive “flow” state, the type of thing Tiger Woods could achieve back when he was winning. It’s a semi conscious state that really allows you to just do exactly as intended. It’s funny that as humans we struggle to achieve the things that we intend to do, if you look at it from that perspective it really makes no sense. The simple idea that the most successful people in the world are the ones who manage to do as they intended should do one of two things to you….


  1. Make you think that “I’m an idiot” 2. Motivate you to put one foot in front of the other and act accordingly.


Number 1 can often be the case for myself but occasionally number 2 is and that’s when I like to go for a walk…


So, back to walking. I now live in London which is the greatest city in the world for people watching. You see some shit that really make you contemplate if all people really are created in the same way. For instance, the man hiding under the bridge today that had an alarming resemblance to the child catcher out of Chitty Chitty Bang Bang. I relived my childhood nightmare.  Then you see people that make you feel like the most uncool person in the entire world. I’m of course referring to the skateboarders that I was fascinated by today, those guys are cool, the clothes are cool, the attitude is cool, the actual skateboarding is cool, everything is cool. I felt like I was watching rockstars working on their craft during a private session.


People watching is fun but I really like the fresh air. I had the realisation today that during the week I spend approximately 1 hour per day outside. Wow! that’s crazy. I should probably get out more.


My absolute favorite thing about living in California was the outdoor living, people couldn’t get enough of it. Now, in London, people seem like they scurry from the tube to a building, from dinner to home, etc.. and whats with all the power walking people? You might feel as if you are saving so much time but in all reality you might be moving 2 miles per hour faster than me, and 2 miles per hour over half a mile amount to about 20 seconds. Congratulations!


Sorry about that rant. had to get it out of my system.
Keep your eye level up. What you will realize is that London and most places for that matter, are far more beautiful when you’re not looking down at the ground or your phone. Take a walk, get some fresh air and be inspired by your surroundings. You will realize soon after that it doesn’t require a book or a classroom to be mentally stimulated.  Simply, take a walk and be observant. Have a good week everybody!