Ricky: The Content Entrepreneur

I find that this generation of reality TV and instagram models has yielded a society that expects quick success and at a young age. Justin Bieber had $200m when he was 20 and is what’s crammed down this generation’s throats and now that everyone has a platform with social media, everyone is fame chasing. This causes a variety of problems but the one that concerns me is the quality of content being produced. It’s a vicious cycle and even production money is looking at reality and cheap content vs. quality motion pictures. We have no attention span anymore. Just look at movies from yesteryear, scenes that went 5- 10 minutes without a single word spoken. Now, you have to sell the movie in the opening seconds and maintain constant dialog.


I’m also a big believer that since we have the biggest ever generation of fame chasers, nobody is actually living life. Life is now portrayed through a phone or computer, and that’s what matters, not the experiences. Sad reality, and if you don’t believe me just look at a concert. Everyone’s phone is in the air and the priority is getting a cool video, not enjoying the musician you just paid money to go and see.  


I’m not usually the type to write about celebrities and talk about how they are my hero/ inspiration. When I was a younger, of course I had my sporting heroes; David Beckham, Tiger Woods were the two for me. However, there never seemed to be a connection, I couldn’t relate to them, even if I was aspiring to be like them. I’m now a young man and have found my hero, Mr. Ricky Gervais.


For me, he’s the best and I suppose I look at things from a different perspective but I consider Ricky Gervais is a content entrepreneur. Most entrepreneurs build businesses around what they know and Mr. Gervais is no different and the reason why his content was so good is because he had actually done stuff in his life. It’s fairly well documented that Ricky had worked in a office for ten years hence made the office, was then involved TV and made Extras. This shows a great discipline, most people who start a business fail because it’s not clear exactly what their business is. This may sound ridiculous but it’s so true, people are so focused on trying to be something different instead of focusing on just being the best you.


On a personal level I share Ricky’s religious views or lack of to be more accurate. I also like the fact that he still lives in London. Most famous brits end up relocating to the US and develop a strange  half brit half american accents. Next, the podcast that has been downloaded millions of times was essentially first to market. Again, showing his entrepreneurial prowess, podcasts were a relative unknown when Karl, Steve and Ricky decided to make on of the funniest shows ever made. He saw that ‘on demand’ was trending and pursued it, continuing to do so with his current Netflix relationship. Special Correspondents coming soon!  
Since this is a hero/ inspiration post I won’t make it too long but I would like to conclude with why I have found a hero later in life. You have to go through thick and thin (see what i did there) to find happiness and have a story to tell. It’s the stories that make you interesting and make you who you are, I have been guilty of wishing for the easy way out but through Ricky I learnt that happiness isn’t a section of your life, it’s the whole damn thing. Be yourself, don’t get a fake american accent and create the best version of you.  


Life hacks for Entrepreneurs

Building a startup is very time consuming and not the normal 9-5 role. Health professional in particular are infamous for being consumed by their work and their personal lives tend to take a back seat. However, we still believe there are more ways to optimizing your performance allowing for a better all round life. Here is some products and tips I suggest for hacking into a better life:


disclaimer:  I have NO affiliation with any brands mentioned in this post. Simply a fan who is recommending products to help out.



Productivity Hacks for building a Digital Health Company:


  1. Learn how to say ‘No’- James Altucher’s book “The Power of NO” depicts this theory brilliantly. For most people saying no is difficult but if you want to elevate your productivity game it’s necessary. Say no and make time for later.
  2. Listen to music- Music is a good way to block everything out and focus. During my time in LA I was at a METal event ran by Ken Rutkowski of Business Rockstar Radio and I met a fellow Brit, Will Henshall the Founder of Focus at Will, a former songwriter who has designed music that scientifically optimizes your concentration. In other words, this music stuff works.
  3. Delegate tasks-  Only do what you can do where your core strengths lie. If you’re the person who gets delegated the task then prioritisation is key. Start by avoiding any meetings that aren’t absolutely necessary to be in. You will see a big improvement in the quality of your work.
  4. A/B Test your body- Some people work better at night, some in the morning. Try doing certain tasks at night then try them in the morning. You will see what works best for you and adapt your schedule around that. Your body has a natural rhythm so don’t fight it.
  5. Exercise- Get your exercise in, you are never too busy for exercise. By exercising you get a natural energy boost and stress relief. We recommend exercising in the morning to free your mind of that task and focus on being productive at work.
  6. Turn off notifications-  When you have exercised, prioritised your work, delegated tasks and said no a bunch of times the last thing you need is to be distracted by your phone constantly pinging. Turn it off and focus on the tasks that lie ahead.


Bulletproof Coffee:


Yes, the great creation of Dave Asprey. The Bulletproof Diet a New York Times best selling book on BioHacking has since led to Coffee designed to optimize your mental performance. You make the coffee by adding grass- fed unsalted butter, yes butter, along with MCT Coconut oil. After my initial skepticism I contacted Dr. Andrew Hill a NeuroScientist at UCLA and he confirmed that the best diet for brain health is a high fat low sugar diet. This coffee mixed with the fats is an optimal way to start your day.





Lumosity, now at an amazing 70 million users, the brain training game designed by NeuroScientists. Lumosity is based on research in the field of neuroplasticity. There R&D team works with researchers from several of the United States top universities to learn as much as possible about Lumosity training. You train you muscles in the gym now it’s time to train your brain and build your mental stamina.




7 Minute Workout:


The famous ‘7 minute workout’ we arent saying that by just doing this every day you will have fitness model abs but getting in exercise is very important for mental success. The 7 minute workout have a great understanding that part of the reason for not going to the gym, is not knowing what to do at the gym. This great program tells you what to do and is easy to fit in around your busy day.






Time management is essential in the Startup world and it’s often easy to forget and let things slip. Atracker is a user friendly app that allows for greater time management so you don’t forget those really important things like your significant other’s birthday. It has a great interface allowing  you to see data on where you’re spending the bulk of your time. Taking work out of the equation,  you are able to see how well you are balancing your time.


Aloha Green Juice:


The green juice fad, whatever your view might be the theory is that getting some greens into your diet is better than zero. I have chosen Aloha as they are a monthly subscription brand who deliver the healthy mix each month to your door step. If you are a busy Surgeon this is a great way to make sure your not forgetting your greens during a busy week.






State of mind is everything. having a positive approach to life is one of the key components to success. Happify say their cheerful games and activities are deceptively effective, based off the art of science you can use the app on demand. Start your day with the app and get into the correct state of mind before entering surgery. A Small slices of time can make big-time changes.




The Bouqs:


For all you romantics this is a great way to surprise your significant other. The e commerce flower delivery service will email you before a birthday or anniversary to remind you to get those flowers delivered, or simply just surprise her with a Bouq because she deserves it. Or perhaps you want fresh flowers weekly, or monthly. Flowers enhance the mood regardless of the delivery. Well worth considering.




Multi Vitamin:


Back to basics but a great habit that’s well worth getting into. The Harvard school of public health says that the humble multivitamin is a great nutrition insurance policy, try mixing with a vitamin D to add an extra boost. The on-the-go multitasking environment of a surgeon does not yield time to fulfill healthy habits. A balanced diet with a multivitamin with help optimize your performance and lead to a happier healthy life.